BSK Sales Team Assessments

Get the most comprehensive sales team assessment that diagnoses the following:

  • The roadblocks getting in your sales team’s way.
  • The priorities that will be crucial to your sales team’s success.
  • The results you can expect from recommended fixes.

Contact us today for more information.

Sales Team Assessment Graphic

What is the BSK Sales Team Assessment?

This data analytics tool has been used to assess over 2.3 million sales professionals and has the highest form of validation of your:

Sales Team





Sales Skills


Sales Strategy 


Sales Tools 


And more…

Get Insights into Your Sales Team

  • Sales Culture – Values and practices of the sales team.
  • People and their Skills – Performance, skill gaps, etc.
  • Sales Infrastructure – Alignment, systems, and processes.
  • Sales Architecture – Strategy, structure, major accounts, quotas, and territories.
  • G.R.I.T. –  A team’s “can do” attitude, belief system, mindset, and mental toughness.
  • Recruiting Profile – The process, selection criteria, and onboarding practices.
  • What’s your genius? – An individual’s passion and competency DNA.
  • Development and Training Needs – Who to develop and what skills to build.
  • Recommendations for Growth – How to grow sales in 6-36 months.
sales team reporting graphs

The Benefits of a Sales Team Assessment

Discovering the Strengths and Weaknesses – By conducting a sales team assessment, a business can identify areas where its sales team is excelling and areas where improvements can be made. This information can then be used to create a plan for training and development that will help the sales team become even more effective.

Objective View of Sales Performance – A sales team assessment is that it provides an objective view of the team’s performance. This is important because it can be difficult for managers and team members to accurately assess their strengths and weaknesses. By using a structured assessment process, a company can get an unbiased view of its sales team’s abilities.

Identifying Roadblocks – A sales team assessment is that it can help identify areas where the team is struggling. For example, if the assessment shows that the team is having difficulty closing deals, then the company can focus on providing training and support to help the team improve in this area.

Frequently Asked Questions

CEOs, Sales VPs, HR, Learning & Development, Sales Enablement, M&A, and Private Equity to name a few. 

Before making major decisions every doctor does an MRI or engineer does a root cause analysis. A sales team assessment is the equivalent for your sales organization. The sales team assessment evaluates your sales organization; your reps, BDRs, account managers, sales engineers, sales managers, and sales leaders in the context of your sales systems, processes, and strategies, providing you with the data needed to make crucial decisions. Our sales assessment will identify the issues, what needs to happen, how long will it take and what’s the expected ROI.

Here are a few of the common frustrations CEOs and Sales VPs express to us every day.

  • Can we get more appointments?
  • Can we shorten our sales cycle?
  • Can we close more deals? 
  • How do we help our people hit quota? 
  • How do we increase our revenue, margins, or market share? 
  • Can we improve the effectiveness of our sales teams? 
  • How do we improve the mindset of our sales organization? 
  • How do we go from a transactional sale to a consultative sale? 
  • Can we hire stronger reps?

The challenge is what we call, “Hidden Weaknesses.” Let’s pretend your CFO says the salespeople are discounting too much. So you hire a company to come in and do negotiation training. They have a good reputation and do a great job. But, six months later the CFO isn’t seeing any improvement. Why? Could it be the salespeople…

  • Don’t have the skills to uncover the value? 
  • Have the belief they need to be the cheapest to win? 
  • The sales process set them up for negotiations? 
  • They are uncomfortable discussing money so the prospect lacks conviction in the solution? 
  • Their pipeline is thin so they are desperate for the sale? 
  • Something else? 

This is where a sales team assessment would have identified the real issue so you don’t waste time, energy, and resources addressing the symptom. 

We use the OMG sales assessment which is the gold standard. They have a predictive validation of 91% which is the highest level available on the market today. As a result, OMG sales assessments have been awarded the #1 sales evaluation for 13 years. We have data analytics on 2.3 million salespeople in 35,000+ companies across 200+ industries and 155 countries. We can show how you rank against the competition. 

The short version is, we measure a sales team’s ability to execute and hit quota! We do this by measuring 21 core sales competencies which fall into four buckets: Will to Sell, Sales Beliefs, Sales Skills, and Sales Process. We also measure 20 core competencies of sales managers that fall into three buckets: Will to Manage, Sales Manager Beliefs, and Sales Manager Skill which includes selling skills and the ability to coach, motivate, and hold reps accountable. 

The deliverable is an executive briefing with a growth plan. We answer 5 critical questions…

  • Why aren’t we more effective in sales? 
  • How much more effective can we be? 
  • What will it take to accomplish that? 
  • How long will it take to accomplish?
  • What kind of ROI should we expect? 

We cover a lot of issues and it can be overwhelming. See for yourself…

Sales Strategy

  • Are we working strategically? 
  • Can we execute our strategy?

Sales Leadership

  • What can sales leadership do to improve our sales organization?
  • Can sales management become more effective?


  • Can we improve our sales culture? 


  • Do our systems/processes support a high-performance sales organization?
  • Will operations and services deliver or break if we hit our growth goals? 


  • How do we compare to our competition? 
  • What needs to happen to be world-class? 

Tech Stack

  • Are our people effective at using CRM, Video Platforms, and LinkedIn?

Reorganizations, Mergers and Acquisitions

  • Do we have the right salespeople in the right roles? 

Pipeline, Forecast, and Quota

  • Can we improve our pipeline and forecasting accuracy?
  • Who can hit or exceed quota? 

Sales Process

  • Can we be more consistent with our sales process? 
  • Is there a more effective sales process we should use? 

Sales Team Capabilities

  • What are our current sales capabilities? 
  • Can they be effective working remotely? 


  • How motivated are our salespeople, and how are they motivated?


  • Can we generate more new business?


  • Is our value proposition consistent?
  • Is our elevator pitch effective? 

Shorter Sales Cycle

  • Can we be better at reaching actual decision-makers?
  • Can we shorten our sales cycle?


  • Can we sell more consultatively? 
  • Are we selling on price, and who can become a value seller?
  • Can we close more sales?

Hiring and Onboarding

  • Do we need to change our hiring/selection criteria?
  • Can we improve ramp-up?

Development and Training

  • Who can become more effective in their roles?
  • Who is trainable?
  • What kind of training do they need?
  • How long will it take to see results? 
  • How much more results should we expect? 


  • What kind of ROI can we expect from investing in our sales team?

Growth Plan

  • What are the short-term priorities for accelerated growth?

Contact Us to Get the BSK Sales Team Assessment