Sales Assessments

Get the proper sales assessments to predict sales candidate and team potential to:

  • Close more deals
  • Shorten sales cycles
  • Get more appointments

Our targeted assessment tools will quickly and accurately diagnose opportunities for growth within your sales organization.  Our assessments cover all the bases – sales skills, grit, beliefs, mindset, critical thinking, social styles, motivators, management, leadership, and competencies (and more).

The Process of a Sales Assessment


Selling is complicated stuff because it involves people. We will sort through any mess and determine the core issues for you.

We start with the 10 to 15 things you want to know about your sales force. Based on those needs, we will evaluate each member of your sales team.

Our sales force evaluation tools provide insight into areas such as your:

  • Sales culture (values and practices)
  • People and their skills (performance, skill gaps, etc.)
  • Sales infrastructure (alignment, systems, and processes)
  • Sales architecture (strategy, structure, major accounts, quotas, territories)
  • G.R.I.T. culture (a teams’ “can do” attitude, belief system, mindset, mental toughness)
  • Recruiting profile (process, selection criteria, onboarding)
  • Strength of your pipeline
  • Development and training needs (who to develop and skills to build)
  • Recommendations for growth (how to grow sales in 6-36 months)

We deliver a 100+ page comprehensive report per sales rep, which we then boil down to an executive summary.

27% – 34% Turnover

Average annual turnover for a sales organization is 27% – 34%.

Top 50%

92% of the salespeople using the Big Swift Kick strategies perform above average amongst their peers.

What You Get in a Sales Assessment

Our executive summary is a key deliverable that provides clear and actionable recommendations to unlock your sales team’s potential and reach your sales goals. We will be with you every step of the way as we answer questions, discuss the next steps, and implement changes.

Our analysis and partnership will help you to:

  • Understand where your sales team members succeed and where they need support.
  • Identify how to reach and exceed their goals. 
  • Implement research-based strategies to get there.
  • Plan the time, energy, and resources required to help your team develop.

Implementation of a Sales Assessment

We’ve got your back. Our implementation support is easy-to-follow and works on a step-by-step basis to guide your sales teams toward improvement. Our recommendations are additive – not additional.  They seamlessly integrate into your current workflow because we know you have numbers to meet! We get it.

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Predict Performance

The sales-specific multi-measurement assessment we use is 91% accurate in predicting a salesperson’s ability to perform.

Frequently Asked Questions

A sales assessment test is an instrument employers use to gauge how well a candidate can sell.

Hiring managers should use a sales assessment before interviewing a candidate.

The right assessment will focus on what you are trying to measure and how well can the assessment help you tell the difference between a top producer and an average (or below-average producer) even before the first interview.

About Big Swift Kick

Big Swift Kick is an international sales strategy and sales performance consulting firm that specializes in helping middle-market companies accelerate their sales performance. They have 30 years of experience and are responsible for helping companies generate $5.7 Billion in new business.

About the Founder

Andy Miller is a Vistage Top 50 Speaker, a Selling Power Magazine Top 10 Sales Consultant, and a senior consultant to 165 sales consultants around the world. He authored the international best-seller “The Science Of Hiring Quota Busting Sales Teams.” Andy has been featured in Newsweek, CNN, and seven books on business growth and lectured at the Wharton School of Business, Georgetown University McDonough School of Business, and the University of Houston Bauer College of Business Sales Excellence Institute.

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