Why Sales Training Programs are Important

Why Sales Training Programs are Important to a Business

Posted in: Sales Training

Businesses that leverage sales training programs have a higher percentage of salespeople who meet or exceed their sales quotas.

It is important to provide salespeople with sales training because sales is, after all, a skill. Just like in sports, there are varying degrees of ability. There is a big difference between Jr High School, High School, University, and professional “world-class” sports. Salespeople can improve sales performance with sales training. And sales coaching and sales consulting can help too. The question is, at what level do you need them to perform? 

In sales, the salesperson is the primary point of contact between a business and its prospects. Salespeople need to interact with prospects, get a deep understanding of their goals, and help them achieve their objectives. Good sales training programs help the salesperson improve their skills, process, mindset, strategy, and tactics. This is a win for the prospect, sales rep, and company. 

Big Swift Kick Sales Training Program

Big Swift Kick sales training is just what you need to get your team in gear. Founded by an industry leader and packed with his and his team’s years of experience, we have trained countless sales teams of all levels and sizes. We know that no company is exactly the same. At BSK, we take all our years of expertise and use it to your advantage. 

You can count on a fully customized training plan for your team. This level of customization is possible thanks to our one-of-a-kind analysis process. Our analysis helps us to figure out where your salespeople flourish and where we can help increase performance. From there, we get to work. BSK sales training programs have helped numerous companies become the best version of themselves.

Years of Experience

There is basically no industry where experience isn’t worth its weight in gold. In sales, in particular, there are so many strategies and tactics that can only be mastered through years of training and first-hand experience. We have seasoned professionals and industry veterans who are still in the field selling today. Exactly those people design our customized sales training system. 

The years of experience that BSK possesses are at your fingertips. Aside from years of individual experience, the BSK sales training consultants have specialized training knowledge. We have trained every level of sales teams. Ranging from SDRs, Account Managers, Outside Sales, Major Accounts, and Whale Hunters to the CEOs themselves. Our team has sales and training experience in spades.

The BSK team has served for years in sales across 200 industries and is now sharing the wealth of their knowledge with you. Whether yours is a young sales team or one that has been around the block a few times, BSK is here to help you gain more experience. 

Complete Customization

There are tons of books and seminars, and webinars on sales training. It seems like everyone has “the best solution” for your problem. Maybe you’ve tried one or two on your sales team but with no real luck or change. You may know what’s wrong with your sales team but don’t know where to start to fix it. That is where BSK comes in. 

Over the years, our team at BSK has studied all—and even written some—of those methodologies. We know that there is no quick fix or one-size-fits-all tactic in business that will magically fix all of your sales issues. What works for you might not be the solution for the next guy, and vice versa. We know what works for who, what to avoid, and how to get results. BSK sales training programs offer tailored training created with only the needs of your sales team in mind.

We take the time to get to the nitty-gritty of your problem and bring you solutions. There is no mold to fit into at BSK. Your sales team is unique and should be treated that way. BSK isn’t selling one program like so many other sales training consultants. We are offering you your program. 

The BSK Sales Training Process

BSK is a sales training service like no other. Our sales training team offers customized plans and personalized lessons thanks in large part to our sales force analysis. Just like going to the doctor for an examination when you aren’t feeling well, the sales force analysis tells the CEO what condition the sales force is in and what to do about it. 

We use the same “analytics” approach made famous by Billy Beane with the Oakland A’s in 2002 which changed all professional sports forever! Our sales force analysis looks at the people, systems, and strategies in your sales organization. It sheds light on the quality of your pipeline, the effectiveness of your sales management efforts, whether your management team is on the same page, whether your salespeople are capable of executing your strategies, and how comfortable your salespeople are with your model for going to market, the amount of business being lost as a result of weaknesses among your salespeople and potential problems with your hiring criteria. 

In addition, it identifies the salespeople who should be performing better and what you must do in order to help them reach their potential. You’ll also learn who is trainable, how much training they’ll need, and the kind of help from which each will benefit. And if you are attempting to transition your company from good to great, you’ll learn which of your existing people should be on the bus, which seats they should be in, and who should be off the bus. We also provide similar information for business development and professional services. 

From there, your training program is born and delivered right to you, but BSK doesn’t just disappear after that. We work with you on a weekly basis to help you implement and execute the program until you see the results you expect. BSK is with you every step of the way.


Creating a specialized sales training program is what BSK does, and we excel at it. The skills of our training team are finely honed and carefully curated. Being good in sales and being a good teacher are two things that not all people possess. Our BSK sales training team has it all. We will be with you from the moment you decide you want to be your best sales team, to the actual implementation of the training, and beyond. 

We know all the ins and outs of the sales world. No matter how long you’ve been in the business or the rank you hold in your own company, if you need help, we’re your next call. Get yourself Big Swift Kick and get ready to get better.


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