Guide to Interviewing Sales Candidates

Hire a Top Sales Performer Every Time with the Right Interview Guide

Research consistently shows that interviewers select the best sales candidates when they use consistent, structured interview questions. Discover the best process to use and the questions you should ask to find your next sales superstar.

Use this structured interview process and you ensure that the salesperson you interview is the same person who shows up for work.


G.R.I.T. is a metric in our assessments that determines an individual’s Growth Resilience Instinct Tenacity. In other words, it gauges an individual’s ability to keep pushing forward despite obstacles and adversity. This guide includes these sales G.R.I.T. questions.

Read our FREE guide to conducting structured interviews for sales candidates and give your sales a Big Swift Kick.