What’s your reputation in the market as an employer of salespeople?
Do you have bad Glassdoor reviews? If past employees are making horrible comments about your company in online employer review websites, you’ve got problems. In today’s tight job market, good sales folks have many options.
All those great sales candidates you want to recruit? Guess what, your competitors want them too. Recruiting new salespeople doesn’t start when candidates see your ad or hear from your recruiter.
Your Online Reputation Matters
Sales job seekers form an impression of your firm before they respond to your job post. If they haven’t heard about your company, they’ll research it online. They will speak with friends and people in their network. Salespeople do know how to network.
If posts on job websites (such as Glassdoor) are consistently negative, great sales candidates will pass you by. The best folks have many options, so monitor how people talk about your company.
Options for Responding To Negative Comments On Glassdoor and Other Review Websites
If you get regular negative comments about your company, you have three basic options for responding.
Grow from it (our preferred approach)
This is the “own it” option.
If people complain about a sales manager, find out who it is. Coach them to be a better manager. If folks consistently complain about your culture, carefully consider the complaints. Fix problems.
Also, hire the right folks for your environment. If you have a hard-charging environment, don’t hire order-takers.
Once you identify the issue, post a response. Explain your remedy in response to the comments.
This is a very “art of war” approach.
Encourage your existing staff to post positive comments. Your goal: get many more positive comments than negative comments.
One CEO of a top-ranked company promises his staff small bonuses if evaluators rank his firm as a top place to work. The conditions at the firm are very draconian, but job seekers see mostly cheery comments online.
This may work for a while, but eventually, the truth will get out. Job seekers do talk to their networks. And, you risk damaging morale if you have problems you don’t fix.
Just Ignore it
This is the “not worth it” approach.
Many very large companies with very high turnover take this approach. These firms get the reputation as a body shop and they’re OK with that.
Execs believe their company’s name, size and benefits will continue to attract new employees. It’s a dangerous approach to use in a tight market, but it can work for big-brand firms. If you’re not a big brand, it’s a very risky strategy.
Contact us if you need help addressing sales culture issues.
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